Why Louis Vuitton never goes on sale


Why Louis Vuitton never goes on sale

The Louis Vuitton brand was founded in 1854 by a French suitcase maker of the same name. Since its inception, Louis Vuitton has never sold its products at discounted rates or through outlet stores.

One reason for this is the idea that once a product is on sale, the customer loses sight of its true value. For example, if you buy a bag for 300,000 yen and a month later you see the same bag on sale for 200,000 yen, you might doubt that the bag was really worth its original price. It would also seem like a betrayal of customers who bought the product for 300,000 yen, which is not good from the point of view of customer satisfaction.

Each Louis Vuitton product is made by hand by craftsmen, who are regularly recruited and trained for a long period of time. This is a costly process, and so selling products at discounted prices may mean that such costs cannot be covered.

This is why Louis Vuitton does not hold sales: to satisfy its customers, to recruit and train its craftsmen, and to ensure that its customers can rely on the high quality of its products.


・discounted rates・・割引料金
・on sale・・セールをする
・loses sight・・視力を失う


これが、ルイ・ヴィトンがセールを行わない理由です。”顧客を満足させるため”、”職人を採用・育成するため”、”顧客に高品質な製品を安心して使ってもらうため “です。


Follow me!