Tokyo Disneyland


Tokyo Disneyland

Tokyo Disneyland opened on 15 April 1983 in Urayasu, Chiba Prefecture. The company which manages Tokyo Disneyland is not The Walt Disney Company but The Oriental Land Company – a Japanese leisure and tourism corporation. Prior to the construction of Tokyo Disneyland, Walt Disney Productions (now the Walt Disney Company) had wanted to build a theme park outside the US, but was unable to do so because of the large investment required. Meanwhile, The Oriental Land Company wanted to build the largest theme park in Japan and wondered if it would be possible to make it a Disney attraction. In exchange for permission to use the Disney characters and operate a park as a Disney attraction, The Oriental Land Company signed an agreement to pay Walt Disney Productions a licence fee (royalties) based on the sales of the theme park once it was open to the public. 

As of 2020, there are six Disney Parks in the world, but the Walt Disney Company does not have a stake in the operation of any of these parks. Only Oriental Land’s Tokyo Disneyland has a license agreement, but the Walt Disney Company still does not have a stake in the operation of the theme park. However, since Oriental Land is not free to determine its own management policies, a company called Walt Disney Attractions Japan provides management advice and support for the planning and coordination of attractions.

This flexible use of licensing agreements has enabled Japanese residents and visitors to Japan to enjoy the world of Disney far away from its birthplace in the United States. 


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